LensPriceCompare Blog

The following is a working definition, and not a legal definition. Performance marketing can best be described as a way for a publisher to receive payment for referring visitors to an online business.

By providing reviews, price comparisons, or other merit-based information, the Website guides the customer to another Website where they may or may not purchase a product or service. The publisher Website is funded if a sale or desired transaction is completed.

A less direct form of performance marketing is the publication of Website banner advertisements. In this case, the publisher allows banner ads to be placed near informational Website content. When a visitor clicks on the banner and buys a product, the affiliate site is paid a referral fee. Not all banner ads are pay-per-sale, many are pay-per-click and also pay-per-view.

In “A Practical Guide To Affiliate Marketing”, by Evgenii “Geno” Prussakov, affiliate marketing is defined as follows:
“Affiliate Marketing is basically performance based marketing, whereby affiliates/partners promote a merchant’s product/service and get remunerated for every sale, visit, or subscription sent to the merchant. The most frequently used payment arrangements include: pay-per-sale, pay-per-lead, and pay per click compensations.”

According to Prussakov, Amazon.com started its original marketing program BuyWeb in 1994, and its current Associates Program in 1996.

Lenspricecompare.com, along with many other price comparisons sites, uses the pay-per-sale model to refer products and services to site visitors. Lenspricecompare.com refers visitors mostly based on contact lens prices, and is funded for sales generated through referrals.

Performance marketing has existed on the Web since large-scale commercialization began. However, as states try clever ways to “tax the internet” they are using performance publishers as an excuse to create a business nexus in the state. This has backfired in New York where thousands of marketers were told by out of state retailers that their marketing efforts are no longer needed. In these cases, New York State lost the nexus, the income tax, and the marketers’ income. This is what happens when lawmakers make laws about businesses they know little about.

Taxes are necessary for governments and services to function, but let’s not bite off the hand that feeds us!

ACLens has just issued two brand new coupons for Focus and Freshlook Colorblends. The Focus coupon is valid only until the 15th of April. You will save $10 off any 4 box purchase of Focus contact lenses.

Use the coupon code “FOCUS” without the quotes and place the code in the special instructions box during checkout. Click here to go to store, or save money and compare Focus prices.

The second coupon expires at the end of April and is valid for Freshlook Colorblend contact lenses. This coupon saves you $10 off any order of contact lenses more than $100.

Use coupon code “COLORBLENDS” without the quotes, and place the code in the special instructions box during checkout. Click here to go to store, or save money and compare Freshlook Colorblends prices.

Each coupon will be updated daily on Lenspricecompare.com, while valid.

We highly recommend and refer shoppers to AClens.com. This must be one of the best contact lens stores for both USA domestic and international orders.

AClens.com is dedicated to providing high quality service. It is easy to shop for contact lenses through text and graphical menus. The path to contact lens products is well laid out, and not cluttered with any distractions.

The contact lens product pages are simple to use. On your lens page, simply enter the quantity of lenses, power, base curve and diameter if applicable. Check the rebate-box if you qualify for it.

The right hand column on the product page contains offers related to your order, e.g. free shipping eligibility, related accessories, free contact lens case offer, and a summary of savings you are likely to receive during the purchase.

Enter coupons, from this site, into the special instructions box on the AClens.com site for some extra savings.

Not just simply a store, AClens.com is really a destination for contact lens wearers, because included in the site’s well-rounded offers is a contact lens forum, contact lens reviews, important articles about eye health, and free access to their online eye doctor.

Feature Summary:

• Free shipping over $89
• Free lens case with all contact lens orders
• Buy more save more
• Related accessories
• Coupon savings
• Paypal
• 30 Day money back guarantee for unopened or defective lenses
• Verisign SSL
• Contact Lens Forums (link)
• Eye health articles
• Ask AClens doctor a question

CoastalContacts.com just issued our site with some great exclusive coupons, which will result in very significant savings for contact lens price comparison shoppers. These coupons are for use only at Lenspricecompare.com.

So, now we have four Coastal Contacts coupons to offer you, which cover every price point above $10. The coupons are available for a limited time, and we are not committing to a date right now because CoastalContacts.com may extend it. Suffice to say the offers will be good for at least until the end of April 08. So please take advantage while the offers are available! By the way this coincides with the expiry date of the Acuvue rebates, and so don’t miss out on those either.

Three coupons consist of:
$5.00 off over $49.00
$10.00 off over $99.00
$25.00 off over $199.00

…and the grand finale…

10% off any contact lens purchase over $10. For example, save $35 plus Free Shipping, plus a $100 rebate on a $359 purchase. Time to buy your Focus Dailies 90 packs perhaps!

As you will see on the contact lens pages, each of the $10 and $25 dollar coupons automatically add free shipping (for purchases over $89), which translates into savings of $16.96 and $31.95. You get free shipping on any contact lens purchase over $99 using the 10% off coupon, but because this is a new configuration, we haven’t created the capability for the free shipping to be calculated automatically.

It is also important to note that CoastalContacts.com has four exclusive rebates for Focus-Freshlook-Ciba, all part of Ciba-Vision. Here’s a recap on the rebate values, just in case you didn’t know:

Night & Day – Buy 6 Packs — $100 Rebate
Freshlook Colorblends – Buy 6 Packs – Rebate $60
O2 Optix – Buy 8 Packs — $60 Rebate
Focus Dailies – Buy 10 Packs — $100 Rebate

Folks these rebate expire on May 31st 2008, and rebate submission to be postmarked by June 10th 2008. You will need to first get a fitting and eye exam!! Get your coupons here (on the lens price comparison page), and see their website for the rebate details. If you haven’t already, now is the time to take action.

The eye exam is very important for the health of your eyes. Please don’t take short cuts and put your eyes at risk. It’s just not worth the money.

March 19th 2008, the front page of the UK Telegraph Online, under Arts and Features, and 50 Ways to Save Money, lists saving on contact lenses as one of the top ways to save money under house and home section. They recommend buying online where contacts cost a fraction of the high street prices. They also recommend buying from big retail stores to save money. No doubt, this tip will also apply to USA buyers.

Buying online is very convenient and all the information is there in front of you. You don’t need to phone around to different stores, waiting for someone to pick up. There’s no need to get in your car and make that special trip, and wasting gasoline. With a couple of clicks of the mouse, you’re there, you make an online purchase, you save money. It’s so convenient these days with the Web.

The other saving money tips include cycling around, which is fine in England but a little more difficult in the USA where distances to work and stores are usually much greater. They also recommended saving on heating bills by making your home more efficient by using energy efficient light bulbs and adding insulation.

One other way to really save money is to buy contact lenses in bulk. Some retailers have excellent incentives around the eight-box quantity. This varies, usually by the cost of the lenses, from four to 12 boxes. The best volume discounts, rebates, and coupons tend to occur where the manufacturer is also offering rebates.

So if the credit crunch is affecting you, be sure to consider buying contacts online, and save some money!