http://www.lenspricecompare.com/blog/how-this-site-makes-money/ Not just any contact lens price comparison site Wed, 10 Mar 2010 06:49:44 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.lenspricecompare.com/blog/how-this-site-makes-money/comment-page-1/#comment-18 admin Thu, 05 Feb 2009 18:38:36 +0000 http://www.lenspricecompare.com/blog/how-this-site-makes-money/#comment-18 That's a great question and one that a pro might ask! First of all, the referrals are fairly well automated through passing of information through the web. Theoretically, when the automation works, only a very small number of referrals will get lost (if any). The bigger question though is all about trust. There are lots of opportunities for both networks, retailers, and even other marketers to interrupt the referral process. Technology can usually be fixed, where as lack of trust in others' behavior is significantly more difficult to tackle. I'm not sure if you realize how big your question actually is relative to marketing technologies and marketing ethics, but hopefully you get a sense of the issues involved. One last thing, when referral code getting dropped along the way is a suspect, we sometimes perform a test purchase to make sure tracking works. Also, when we see a lack of successful referrals we can to some extent perform statistical comparisons, and follow up that way. Thanks for your question! That’s a great question and one that a pro might ask! First of all, the referrals are fairly well automated through passing of information through the web. Theoretically, when the automation works, only a very small number of referrals will get lost (if any). The bigger question though is all about trust. There are lots of opportunities for both networks, retailers, and even other marketers to interrupt the referral process. Technology can usually be fixed, where as lack of trust in others’ behavior is significantly more difficult to tackle. I’m not sure if you realize how big your question actually is relative to marketing technologies and marketing ethics, but hopefully you get a sense of the issues involved. One last thing, when referral code getting dropped along the way is a suspect, we sometimes perform a test purchase to make sure tracking works. Also, when we see a lack of successful referrals we can to some extent perform statistical comparisons, and follow up that way. Thanks for your question!

]]> http://www.lenspricecompare.com/blog/how-this-site-makes-money/comment-page-1/#comment-17 Bing Thu, 05 Feb 2009 06:26:33 +0000 http://www.lenspricecompare.com/blog/how-this-site-makes-money/#comment-17 Just curious, how do you make sure that vendors honor the referral? What if the referral code got dropped along the way? Just curious, how do you make sure that vendors honor the referral? What if the referral code got dropped along the way?

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